LEGO Launches Adults Welcome Section on the LEGO Shop
Last year, LEGO rebranded some sets that target adult builders with the 18+ box style. LEGO has recently launched an Adults Welcome section on the LEGO Shop featuring sets that are tagged as 18+. There are also some interesting articles already posted to help you get the best out of your LEGO experience. In addition, LEGO is also sending displays to retailers to engage more with AFOLs.
Fun Fact: 100% of LEGO sets purchased online are bought by adults.
An Even More Fun Fact: They aren’t all given away to kids…
The truth is, LEGO building means a lot, to a lot of adults.
That’s why we are creating sets specifically designed for people like you, all of which are featured below, alongside loads of related articles.