LEGOLAND Resorts Expect Greater Ticket Sales Due to “LEGO Movie 2” and Opening of LEGO Movie World in Florida
For LEGO fans, the various LEGOLAND Resort theme parks are already places where everything is great. But in LEGOLAND Florida in particular, it’ll soon be getting an expansion section where, like the movies it is based on, “Everything is Awesome.”
Just to remind everyone, the LEGO Movie World area in LEGOLAND Florida is opening next month on March 27, as revealed by their sneak peek announcement last January. Fans will get to explore and have fun on this park section, based on the “LEGO Movie” city of Bricksburg, where they can go on new rides and eat at new restaurants.
While the expansion is only for the Florida resort, all LEGOLAND theme parks are expecting to be making awesome business at this part of the year. As Merlin Entertainments puts it, they certainly have “The LEGO Movie 2: The Second Part” helping to drive ticket sales for all their resorts.
For instance, while LEGOLAND Windsor in the UK has no LEGO Movie World yet, they’ve still got a grand event planned that ties in to the “LEGO Movie” sequel that premiered early this February. LEGO Movie Days will run for two-day periods over three weeks of March in LEGOLAND Windsor.
Back to LEGOLAND Florida, aside from the aforementioned LEGO Movie World itself, the Resort Hotel will also have several of its rooms re-themed after the films, with decorated walls and amenities like a Unikitty shower.
All in all, Merlin Entertainments looks to report strong profits of £271 million (before taxation) when the theme park company makes its latest full-year financial report this Thursday, February 28. And part of it is thanks to the ticket sale boost from “LEGO Movie 2.”
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